Ottemo Blog

How to Use Twitter in a Way That Actually Helps Your Business

by Mark Swanson

Everyone talks about the power of social media to grow your business. But when it comes to using certain platforms to get noticed, you might think such a feat is impossible to achieve. Twitter is one of those challenging platforms. No matter how many hashtags you use or how funny your jokes are, you may feel like you're simply tweeting into a void.

However, if you run an eCommerce business, you can, in fact, use Twitter to grow your company. It just takes a little work and know-how. Here are some ways you can use that 140-character sharing platform to help your eCommerce business grow.

Make Sure Your Page Is Branded Correctly

Make sure your Twitter profile is branded correctly. Use your company's name for your handle and your company's logo for your profile image. This will ensure people can immediately recognize who they're hearing from. You should also use a high-quality, company-related photo for your header image, and include a bio about what you sell. Your Twitter profile should allow people to see what you do and understand it in an instant. Otherwise, you'll get lost in the shuffle.

Engage With the Right Audience

To get people to notice you on Twitter, engage with them. Go to competitors' Twitter pages, and then tweet at, reply to and retweet their followers. This will get you noticed by people who actually might want to do business with you.

Offer Deals via Twitter

On your other social media pages and promotional platforms, let people know that you offer special deals for your store via Twitter. Then daily (or weekly, or monthly), tweet out special discount codes that allow people to get a discount on products in your store. Doing so will get people checking your Twitter regularly, following you, and encouraging other people to do the same.

Use It for Customer Service

People like to use Twitter to reach out to companies they want to communicate with. Let people know via your website that you respond to questions and tweets on your Twitter account. Then, when people tweet questions or comments about the product -- always answer them. You can use Twitter to build your reputation as a receptive, helpful company that values what customers have to say.

Mark Swanson

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