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5 Online Marketing Strategies for Small Businesses

by John Harmston

Online marketing is no longer optional for a small business to be successful. There are five essential online marketing strategies that nearly every small business should put into practice.

1. Narrow Social Media Focus

While social media is a necessary marketing tool, a specific and targeted social media focus is crucial if you own a small business. If you provide a service such as online tutoring, you may want to promote that service by creating an explainer video and uploading it on YouTube. If you sell products such as food or flowers via your e-commerce store, you'd be better off promoting beautiful visuals on Instagram or Pinterest. It's more effective to focus on one or two channels instead of attempting to cover all social media.

2. Conduct Webinars

It's almost always a good idea for businesses to promote themselves as experts in a particular area. Webinars are basically workshops or demonstrations conducted online. If you offer accounting services, for example, you can share your knowledge on how to save money on taxes. Conducting webinars is an excellent way to let potential customers know exactly what you can do for them.

3. Get a Blog

Every online business must have a blog to explain and promote its products and services on a regular basis. A blog not only makes you an authority, but it also helps build your brand. It creates a community of followers that may eventually become loyal customers. For a blog to be successful, it needs to have relevant, well-written content that's updated regularly.

4. Master the Art of SEO

In simplest terms, SEO (search engine optimization) is a set of practices that increase traffic to your site. There are several steps you can take to make sure your rankings in search engine results' pages are as high as possible. Using the right keywords in your website content is the first step toward helping potential customers find your site. Getting other web pages to link to your website is also necessary for SEO. Finally, it's important to get your business listed in online business directories such as Google, Bing and Yahoo. This reinforces your identity with the search engines.

5. Integrate Your Marketing

Marketing methods are most effectively implemented when several bases are covered at once. If your company is having a Facebook contest, send out email reminders to your best customers. Hosting webinars is a great tool to bring in a new batch of subscribers to your email list.
Online marketing is necessary for every business to succeed and maximize revenue, but it's especially important for an online business. Focused and specific strategies are essential for small businesses, which may have limited time and resources to spend.

John Harmston

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